Toopy and Binoo form an inseparable duo who enthusiastically live life to the fullest!

Brimming with imagination, they exist in a whimsical world where one incredible situation after another occurs, to the delight of television audiences.

The Characters

Toopy is a mouse with a very vivid imagination. Always spontaneous, he sees the world around him with an innocence that allows for anything and everything to be transformed.Magic is all around with Toopy!
Binoo, the tiny cat, is the perfect sidekick for Toopy. He shares the same sense of wonder in the adventures with his friend, but his perceptiveness allows him to see the things that Toopy misses, without ever letting on to Toopy. Binoo never says a word about it, but the viewer sees what’s going on!


The series

Toopy and Binoo is an animated series for preschoolers based on the popular books created by Dominique Jolin, broadcast in 175 countries in 20 languages around the world. The series was developed by Spectra Animation, now Echo Media, and aired for the first time in 2006 in Canada. 


The brand

The brand has had a solid growth path since its launch and has evolved from a publishing/television series to a fully integrated preschool property with remarkable success in all key categories including publishing, television, home entertainment, toys, apparel, live events, vacation hotel resort programs and the digital space.